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Michael Bierut talks about clients.

Michael Bierut talks about clients.

  • Clients can be the best part of the design process.

  • Clients are the difference between art and design.

  • My clients are the same as yours.

  • The right client can change anything.

  • The best clients love design, or don't give a damn about it. (i.e., they have confidence)

  • The worst clients are somewhere in between. (i.e., they have fear)

  • Never talk about "educating the client."

  • What makes a great client? Brains, passion, trust and courage.

  • "You'll never go wrong when you work with someone smarter than you." (Tibor Kalman)

  • Warning: Your great client may not be my great client.

  • Great clients lead to more great clients (and more great work).

  • Bad clients lead to more bad clients (and more bad work).

  • Bad clients take up more of your time than they should.

  • Meanwhile, we take great clients for granted.

  • The trick is to reverse this.

  • What do I owe a great client? Loyalty, honesty, dedication and tenacity.

  • Once you find a great client, never let them go.

  • If you can find five great clients, you're set for life.

  • "You'd better find somebody to love." (Jefferson Airplane)

  • Good luck.

-- http://soulellis.com/2010/01/michael_bierut_talks_about_cli.html

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